Sin, guilt, pain, passion, blood, and anger
-Wikipedia:Red is used as a symbol of guilt, sin and anger, often as connected with blood or sex. A Biblical example is found in Isaiah: "Though your sins be as scarlet, they shall be white as snow." Also, The Scarlet Letter, an 1850 American novel by Nathaniel Hawthorne, features a woman in a Puritan New England community who is punished for adultery with ostracism, her sin represented by a red letter 'A' sewn into her clothes. This all comes from a general Hebrew view inherited by Christianity which associates red with the blood of murder, as well as with guilt in general. Often, things will be in red to scare. Another popular example of this is in the phrase "caught red-handed", meaning either caught in an act of crime or caught with the blood of murder still on one's hands. At one point, red was associated with prostitutes, or now, with brothels (red-light districts). In Roman Catholicism, red represents wrath, one of the Seven Deadly Sins. In Christianity, Satan is usually depicted as colored red and/or wearing a red costume in both iconography and popular culture. Statistics have shown that red cars are more likely to be involved in accidents.
The color red is associated with lust, passion, love, and beauty as well. The association with love and beauty is possibly related to the use of red roses as a love symbol. Both the Greeks and the Hebrews considered red a symbol of love, as well as sacrifice. Psychological research has shown that men find women who are wearing red more attractive.
Eastern and African tradition
In Japan, red is a traditional color for a heroic figure. In the Indian Sub-continent, red is the traditional color of bridal dresses, and is frequently represented in the media as a symbolic color for married women. The color is associated with purity, sexuality in marriage relationships through its connection to heat and fertility. It is also the color of wealth, beauty, and the goddess Lakshmi.
In Central Africa, Ndembu warriors rub themselves with red during celebrations. Since their culture sees the color as a symbol of life and health, sick people are also painted with it. Like most Central African cultures, the Ndembu see red as ambivalent, better than black, but not as good as white. In other parts of Africa, however, red is a color of mourning, representing death. Because of the connection red bears with death in many parts of Africa, the Red Cross has changed its colors to green and white in parts of the continent.
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