Savvy Seller Café: Market Yourself For Free! Part I

Dot Vase - Felted Wool $156 USD by papaververt.etsy.com

Sometimes the best marketing opportunities don’t cost a penny.  This is good news for artists on a budget aka yours truly.  Today’s online communities offer more opportunities than ever before!  Are you taking advantage? Here’s a handy checklist to add to your marketing toolbox. 

1. Start a Facebook Fan Page

This is quite possibly the most effective free marketing opportunity I’ve used. If you need help setting up your page, talk to another TAFA member who’s done it already or ask a friend to show you the ropes. It’s reasonably straight forward, so don’t be intimidated.

2. Create a Blog Using Blogger

Start your own blog for free on Blogger! In fact, the blog you’re reading right now is a perfect example.  You don’t have to be very tech savvy or know html to make it look great.  If you haven’t started blogging yet, I recommend reading “Blogging All-In-One For Dummies” by Susan Gunelius. I just started my blog a few months ago and already I'm hooked.

3. Use Twitter

I resisted Twitter for a long time, but I finally signed up a few days ago. Essentially a micro-blogging tool, Twitter inspires conversation and relationship building. You can add links to your blog, shop or anything else you want to pass on. Simple and effective, it’s definitely worth a try! I'm a proud newbie @ChristineMFord.

4. Write for Popular Blogs

For a blog to be successful, frequent posts with great content are needed to build and keep up readership. Many popular blogs need guest writers to accomplish this.  If you decide to try guest writing, make sure that backlinks to your own website, blog or shop is allowed.

5. Comment on Other Blogs

When you follow or comment on other blogs, many will return the favor giving you more traffic and exposure.  When appropriate, leave a link for your website, blog or shop. Be very careful not to create spam.  If you leave a link be sure that it is relevant and useful.

This is just a small list of ideas to get you started. Check back next week for even more ideas!

What’s your favorite free online marketing strategy? Leave us a comment!

Creatively yours,

Christine Marie Ford

Last Week: 4 Reasons To Sell Your Work Online

Next Week: Market Yourself for Free! Part II

Visit me online!

Official Site: http://christinemarieford.com
Shop Online: http://christinemarieford.etsy.com
Blog: http://www.christinemarieford.blogspot.com

Facebook: http://www.facebook.com/christinemarieford

Savvy Seller Café: 4 Reasons To Sell Your Work Online

Reader Eyeglass Cases $32 USD by manitobagifts



  

Whether you’re already selling your work online or sitting on the fence about it, there’s a lot to consider when expanding your business to the online market.  Here are a few big pros to give you that nudge to try it or to keep your existing shop open.

1.  Create a Strong Online Presence

Let’s face it, nowadays a lot of people are looking to the internet to find what they want.  I can’t even remember the last time I picked up the phone book to find a number!  As internet usage continues to grow, getting online is more important than ever.  Easy to use websites such as Etsy, Ebay or Artfire offer inexpensive (or free), attractive looking options to sell your work.  Having your own domain with a retail aspect is more expensive but a wonderful option if you can afford it. 

If you’re thinking about selling online, research what each option can offer you and go from there. I choose to sell my work on Etsy because it’s dedicated to the handmade marketplace and allows me to sell my work internationally. I also feature my work on a site called 100MileFinds, a new Canadian site, because it promotes local shopping as well.  It’s great to have a shop that’s open 24-7 too!

African Influenced Hand Embroidered Cuff $83 USD by MadrigalEmbroidery

2.  Enhance Your Portfolio

Even if you never sell a single item online, there are still benefits to be had. Selling online requires great photographs and descriptions of your work. Your online shop offers an instant portfolio to potential buyers. It’s also an excellent tool when applying for juried shows. My shop has been instrumental in getting me into many juried shows, blog features, consignment opportunities and more.  My local customers also appreciate seeing what’s new before they drive down to my studio. Even though they don’t shop online, they enjoy seeing what I have and then shopping in person.



Wall Quilt - Snails in the Garden $700 USD by cindygrisdela



3.  Track Historical Data

By having gone through the process of photographing and documenting your work, you’ll have loads of data with which to examine your progress as an artist and expand your portfolio. It still surprises me when I come across a photo of something cool that I made and temporarily forgot about. I sometimes get inspiration for future projects by looking back at past work.  Also, in terms of sales, I have access to lots of data about what people like to buy, when they like to buy it, price points and so on using Etsy Stats.  This is exactly the kind of stuff I’m terrible about tracking from my in-person sales.  With my Etsy shop, this information is saved automatically and is available to me whenever I need it.

"Having support is worth the price of admission alone."

4.  Join a Community of Artists

If you’re a member of TAFA and have an Etsy shop, be sure to join our team!  This is a great opportunity to meet other members and see their work. There are countless tips and tricks for online success, and networking with other sellers is a great place to gather information. Selling online is an art in and of itself and a tricky nut to crack. Having support is worth the price of admission alone. On Etsy there are literally thousands of teams. Search out teams that suit your needs and participate. You’ll reap what you sow.



Recycled Sari Silk Rosette Statement Necklace  $45 USD by plumfish



These are just a handful of benefits to be had from running an online shop.  While selling online may not be for everyone, it’s something to think carefully about.  If you decide to give it a try, being persistent and patient will take you a long way. 

What are your thoughts about selling online? Share your comments with us!

Creatively yours,

Christine Marie Ford

Next week:  Marketing Yourself Online for Free!

Last week:  Introducing The Savvy Seller Café

Introducing the Savvy Seller Café

Autumn's Pride, Miniature Fabric Art by christinemarieford.etsy.com



Welcome to the Savvy Seller Café, a new weekly series packed with information, tips and links to help you get the most out of your online selling and marketing efforts.  I’m Christine Ford, a member of TAFA and full time artist trying to make it in the real world.  I’ll be your hostess for this series, so grab a cup of java and away we go…

Over the past few years I’ve been researching the world of online marketing and selling and let me tell you, it’s a big world out there! I wouldn’t go so far as to say I’m an expert; in fact I’m just another artist trying to figure out how to crack a tough nut.  What started out as a journey has become a quest. I'm reading constantly and soaking up everything I can. Every day I find new puzzle pieces and clues along the way and here’s where I’ll share them with you.  Every Tuesday I'll introduce a theme with related links and resources.



Cup Cozy by Nothingbutstring.etsy.com



I’m here to help, so leave us your comments!  Let us know what’s helpful and what you’d like to know about.  I believe there’s room in this world for all of us to be successful! This is why TAFA is so wonderful.

This week: Discover Handmadeology as your "go to" resource for selling and marketing tips

http://www.handmadeology.com/

Creator Timothy Adam, a long time artist and Etsy seller provides a wealth of information on his site Handmadeology.  He has thousands of dedicated readers and many guest writers.  His site contains countless blog articles creating a rich resource for Etsy sellers.

Earring Display made by Timothy Adam, founder of Handmadeology

Handmadeology also has an Etsy shop with helpful business products available for sale plus an Etsy Team that everyone can join. Just days ago, Handmadeology introduced a new social networking feature to their site which already has over 1000 members! You can set up a profile with links to your shop, blog, twitter etc. and network with other Etsy sellers (my username is ChristineMarie if you want to be friends!).

If you're impressed with Handmadeology, you can subscribe to the blog and even upgrade to "Handmadeology Pro" for a small monthly fee. The general blog site and social networking features are free. There's even free tools and e-courses available that you can download!

Writing for other blogs can be a great way to promote yourself. Handmadeology welcomes guest writers and also features Etsy artists and their work.


Wow I'm starting to sound like a commercial and I'm not even getting paid! Although not every blog post is a gem for everyone, Handmadeology has lots of treasure to uncover and is definitely worth a long look.

Until next time, stay savvy!

Christine

Visit me online!

Official Site: http://christinemarieford.com
Shop Online: http://christinemarieford.etsy.com
Blog: http://www.christinemarieford.blogspot.com

Facebook: http://www.facebook.com/christinemarieford